Who we are, our partners, and what our clients are saying

Our Story

Symbol Syndication is a media company founded by Jonathan Hafichuk in 2014. Primarily a videography company at inception, he found the unique service of offering video production with ad-management on YouTube and Facebook to be in increasing demand. With a goal to bring high quality video production at great value to small businesses in Lethbridge and Calgary, he started building a client base.

As the company grew, we honed in on what we are best at and now only offer services we’ve found to be most valuable for our clients. Today, Symbol Syndication offers video production, photography and SEO (Search Engine Optimization) to a range of clients throughout North America.

Our Team

Jon • Owner / Director

Jonathan Hafichuk’s first introduction to video was when a family friend gave him a camcorder and he started making videos with LEGO people while John Williams played in the background (anything is cinematic with John Williams).

Later, Jon dived into parkour and started making videos to get the notice of sponsors which lead to traveling around North America for competitions. After graduating from post-secondary school in Lethbridge, he started online marketing for his parents’ store, where he realized the power of video production in the digital marketing space. When other local businesses saw Jon’s work, they hired him to do the same for them. This was the birth of Symbol Syndication.

Since then Jon has expanded his business from Lethbridge to Calgary, serving some of the top companies in Canada and even several Global 500 companies.

Jon can usually be found frantically running between meetings, answering emails from other countries, failing at work-life balance, interviewing amazing entrepreneurs for The Ambition Project, taking photos for his Instagram, or attempting to climb rocks and do flips off things (parkour is still part of his life adventures).

Liam • Videographer / Editor

Liam is a videographer and editor who studied New Media and Business Management at the University of Lethbridge. He joins us with extensive experience in the video industry, starting in 2011 with a family-run television show where he assisted in both the filming and editing process.

Liam specializes in video editing, while also offering valuable experience in graphic design, photography, and illustration. When he’s not at his desk, you can find him training parkour or wandering the coulees with his camera in hand.

Jacob • Project Manager & SEO Consultant 

Jacob has spent most of his life in school and while he hasn’t completely broken free yet, he is excited to bring his management experience to all of the unique and exciting projects at Symbol Syndication. Jacob first met Jon at a drop-in adult parkour class, and their relationship has developed since then to include training partners, brothers in gains, and even roommates. They got into enough shenanigans together that they finally decided to work together to make money in some of their ridiculous endeavors.

Jacob enjoys all things fun, active, and extreme. This includes weight lifting, rock climbing, parkour, slacklining, surfing, and snowboarding. He has always been passionate about fitness, 90s tunes, and eating, and hopes to incorporate those all into his career one day.

Maurice Research & Development Coordinator

Maurice brings his extensive experience in research to our team. His expertise is of great value in a market where data is driving the decisions we make in terms of design, advertising and budget allocation.

Maurice was born and raised in Ireland, where he earned a PhD in electrophysiology from the Queen’s University of Belfast. After working in scientific research in Hawaii for a time, he is now conducting Neuroscience research in Canada. When he’s not working on research, he enjoys taekwondo, parkour, martial arts tricking, surfing, traveling, snowboarding, and anything outdoors. Maurice enjoys being part of a media company and the challenges of a new specialty.

Michelle Graphic Designer

With over 10 years of experience in both print and digital graphic design, Michelle has a passion to create. From billboards and packaging to stationery and advertising materials, she was trained at SAIT in Calgary, AB to build for offset, digital, and large format presses. She also has a background in brand development and management, logo, and web design. Michelle is our primary contract designer, assisting clients with website development and graphic design.

To balance the technical nature of graphics, she loves to paint and draw. She commissions works of folk art in all sizes (canvas, murals) and loves the challenge of experimenting with different subject matter. After serving her term on the Allied Arts Council Board of Directors, she has continued to volunteer and remain active in the arts in Lethbridge. She’ll also never turn down a good cup of coffee.

Bruce the Intern • “Hey, I’m not an intern anymore!”

Bruce wanted to wait to get a haircut before getting a headshot for the website … this was 6 months ago … We decided to use the picture someone took of him while he was completing his New Media degree at the University of Lethbridge. We’re still not convinced he isn’t finished his internship with us despite already graduating.

Riley Marketing Director

A marketing and event master, Riley Miller joins our team to help drive positive customer experience through clear communication, intuitive design, and effective long term strategy development. Leading by example, Riley’s passion has led him to lend his talents for many non-for-profit organizations, growing their impact through innovative and exciting new ideas. His work has led him to positions at the University of Lethbridge Students’ Union as their Communications Coordinator, Vice President of CKXU 88.3fm’s Board of Directors, Vice President of the Lethbridge Electronic Music Festival’s Organizational Team, and Chair of the Canadian Organization of Campus Activities Board of Directors.

He’s our very own good time enthusiast fueled as much by coffee & craft beer as he is by great conversation & developing new ideas.

Trusted by:

Are you a videographer, video editor, SEO expert, or online marketer?

Check out our Careers page and submit your resume, cover letter and portfolio to Symbol Syndication team, or contact us.


Consistent Quality

We are pleased to be listed as one of the Top 3 Videographers in Calgary, AB, by Three Best Rated. Thank you to the Three Best Rated Team!

“We would like to Thank You for providing consistent high quality in your area of business. Our review team either approved or updated your business listing using our 50-Point Inspection which includes everything from checking reputation, history, complaints, ratings, nearness, satisfaction, trust and cost to the general excellence.”