Instagram TV: A New Way to Share Long Form Videos


Instagram just released their latest feature, Instagram TV or IGTV. It’s no secret that Facebook has been doing several things in the video space to try and compete with YouTube, so it doesn’t come as a surprise that Facebook would use Instagram to do the same.


Instagram TV is a new streaming platform that can be accessed from inside the Instagram app after it is updated or through the IGTV standalone app. Verified accounts or accounts with a minimum number of followers can post up to 60-minute videos while everyone else is limited to 10-minute videos.

Over the past few years there has been a slow transition to vertical, mobile friendly video. Now with IGTV, we expect to see content creators shooting even more in vertical or portrait mode vs the traditional landscape mode.


In this article we briefly cover how to use IGTV, how to upload videos to IGTV, as well as give you some ideas on content specific to IGTV.


Getting Started with IGTV


Step 1. Sign into the IGTV app using your current Instagram account.

How to use IGTV

Step 2. When you’ve signed in, you can view what other accounts you follow have shared, as well as other recommendations you’ve received.

Swipe up to browse through different categories of videos, including popular videos.

You can also continue watching videos you’ve already started watching on Instagram TV. If you don’t like what you’re watching, simply swipe left. IGTV gives you the option to like, comment, or share videos as well.

How to use IGTV

Step 3. To create your channel, swipe up and then click your profile picture. A button on IGTV will show up where you can click Create Channel.

When you do this, it will take you through some pages which briefly explain Instagram TV. Following this, it will take you to your new IGTV channel.


How to use IGTV How to use IGTV

How to use IGTV


Here you can simply click the plus sign on the right and add any vertical videos in your camera roll that are between 15 seconds and 10 minutes long.

How to add a video to instagram tv Instagram TV How to add videos

Step 4. After you’ve selected the video to upload, choose your title and write a brief description.

Instagram tv how to add a cover photo How to select a video for IGTV How to add a title and video description IGTV

Step 5. Next, add a cover photo by either selecting one from the video or uploading one from your camera roll.


Step 6. Click post! Congratulations, you’ve uploaded your first video to Instagram TV!


What Instagram TV or IGTV means for Content Creators and Videographers


Currently, distribution of IGTV content is somewhat limited. You’re unable to hashtag it or geo-tag it, which limits your distribution. However, it will be easier to direct people on Instagram from your content to your IGTV channel than directing them to YouTube or your website.


For us and our video production clients, we’re going to focus on taking content we’ve already shot in typical landscape and reformat it to fit nicely in the vertical format.


If you’re looking to take advantage of Instagram TV, contact us here.


Send us your ideas and let’s be creative together.