How Does Video Affect Marketing?
As previously mentioned, a vital aspect of strong video-based marketing campaigns is a bold social media appearance. Videos from popular publishers sometimes get sponsored by advertisers. Other times, brands make their organic videos. Still, no matter what the source of the video ad is, the generated traffic is enormous, and both publishers and advertisers win.
Forbes said that millennials, as the largest audience, have the most influence on the video marketing industry. This is because about 84% of them base their purchasing decisions on videos.
Videos put out by brands themselves also do very well in terms of gaining revenue. Statistics say that roughly 81% of consumers’ purchases were influenced by video ads at least once.
The preferred way of communication from brands to consumers is still audio-visual. It is the key to potential customers’ attention since it is much easier to grasp. According to another study published by Forbes, the attention span is the main reason why up to 4 times more consumers prefer video content about a service or product over a few paragraphs about it.
Businesswise, choosing to put out video content promoting your brand’s product or service gives your customers a full impression of what you care for. It also shows the hard work and money you put into your brand. It shows in numbers as well. 64% of all consumers reveal there are higher chances of them purchasing a product when seeing a video about it.
Overall, the only thing that can hold you back is your imagination when it comes to video ads and their format. We live in an age of previously unwitnessed level of technological advancement. That advancement gave us the best video recording and editing tools. As a result, we can make our dreams become reality.
Still, it is better to keep it effective through simplicity. If you succeed, you could rake in some massive revenue from video. There is a lot to get to, so let’s keep reading the infographic that follows.