Why Has Video Production Become So Popular?
Video has rapidly become the primary media online.
Our generation share short gifs and capture videos on our mobile devices. We stream content, from movies and television to sports and news. Businesses now have the ability to produce helpful training videos for clients and staff. Interviews, documentary-style company stories, engaging advertising, plus event and sports coverage—each creates an opportunity to communicate volumes in a short clip.
Online video provides the ability to collect valuable data. Research is showing it’s time to make the shift: YouTube is the number two search engine in the world after Google. Forbes states, “Most respondents prefer video over white papers, case studies, and even live demos with reps,” and Cisco forecast video will account for 79% of global internet traffic by 2020.
Symbol Syndication produce professional media content for any of a multitude of uses. Video production is becoming the primary marketing method for any business. Additionally, video is also incorporated in the corporate field outside of marketing such as in corporate training videos, educational videos and documentaries.
What are the Stages of Video Production?
We believe quality in video production comes from the in-depth relationship of the client and film company at all stages of production:
Pre-production is the design stage where the details about the film are determined. Questions like the purpose of the video? target audience? and technical aspects are identified. With the knowledge and experience of the videographer, these details will guide the client into the next stage of production.
Surprisingly this can seem like the quickest stage where all the footage is taken, however, this can also be the most enjoyable stage. Video production companies use high quality video & sound acquisition methods to ensure the final product will be of the utmost quality. Like in all stages of production, professionalism comes in the form of subtleties like lighting, sound, angles, locations etc. This is where the videographer can show his/her skills. The quality of the final product is largely dependent on these various small attributes in combination. Completion of this step leads to the final and arguably most essential stage.
Ask any director and they will tell you that editing is the make or break in video. They are not wrong, no matter how well the first two stages have gone, professional editing skills can be the difference between an award winning video and a youtube reject that people cannot even finish watching. Quite often this is the most time consuming stage of production but always worth the time. Investing time in proper editing of a film will make watching the production an enjoyable experience. This is the time when you will have no doubts about hiring a professional video production company like Symbol Syndication.
Why Hire Our Company?
“Video is one form of media that enables you to form meaningful connections with your audience” Forbes
Symbol Syndication is a team of experienced professionals passionate about video production. Let us take the guess and stress out of film production so you can enjoy the experience in producing the product you want.