Video content is a rapidly growing trend on social media channels. With platforms such as Facebook and LinkedIn giving preference to video content, it is no surprise that more and more businesses are implementing video in their social strategy.
At Symbol Syndication, we take a unique approach to creating video content for use online.
Once we’ve established how you would like to market your business and what subject you would like to create content around, we typically try to shoot several videos for a client at once to save them money.
Once we’ve shot multiple videos, we make them into a diverse set of content pieces custom catered to the platform they are going to live on.
We create Instagram/Snapchat story clips that are under 10 seconds and in a vertical format to help drive people to longer content.
We can also create content for platforms such as Instagram TV (https://www.symbolsyndication.com/instagram-tv-what-is-it-and-how-do-you-use-igtv)
For Instagram and Facebook, we make Square videos with titles because most people don’t want videos on these platforms with sound on.
To save time, many of our clients also hire us to post the content for them across multiple platforms and optimize it for each.
If you would like to chat about ideas on how you can leverage video on social media to grow your brand, contact us.